{"id":3752,"date":"2025-10-17T11:02:33","date_gmt":"2025-10-17T11:02:33","guid":{"rendered":"https:\/\/ariathelab.com\/?p=3752"},"modified":"2025-11-07T05:31:50","modified_gmt":"2025-11-07T05:31:50","slug":"cho-dem-dai-vo-tan-khi-sa-mac-duoc-tao-tu-nhung-hat-cat-nho","status":"publish","type":"post","link":"https:\/\/ariathelab.com\/vi\/cho-dem-dai-vo-tan-khi-sa-mac-duoc-tao-tu-nhung-hat-cat-nho\/","title":{"rendered":"Ch\u1ee3 \u0111\u00eam d\u00e0i v\u00f4 t\u1eadn \u2013 Khi sa m\u1ea1c \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb nh\u1eefng h\u1ea1t c\u00e1t nh\u1ecf"},"content":{"rendered":"ARIA.LE<\/h0>\n\nObscure Theories #6<\/h0>\n\n\u2192 Lecture notes c\u1ee7a \u201cgi\u00e1o s\u01b0 t\u01b0ng t\u1eedng\u201d<\/h0>\n\n\n\n\n\n

Disclaimer:<\/strong><\/span><\/b><\/p>

T\u1ea5t c\u1ea3 nh\u00e2n v\u1eadt, \u0111\u1ecba danh, t\u00ecnh hu\u1ed1ng trong lo\u1ea1t b\u00e0i n\u00e0y \u0111\u1ec1u l\u00e0 h\u01b0 c\u1ea5u \u1ea9n d\u1ee5<\/b><\/span>. N\u1ebfu c\u00f3 s\u1ef1 tr\u00f9ng h\u1ee3p v\u1edbi \u0111\u1eddi th\u1eadt, \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t pha \u201cng\u1eabu nhi\u00ean c\u00f3 ch\u1ee7 \u0111\u00edch c\u1ee7a v\u0169 tr\u1ee5.\u201d<\/strong> Nh\u1eefng c\u00e2u chuy\u1ec7n mang t\u00ednh ch\u00e2m bi\u1ebfm v\u00e0 minh h\u1ecda h\u1ec7 th\u1ed1ng<\/b><\/span>, kh\u00f4ng ph\u1ea3n \u00e1nh hay c\u00f4ng k\u00edch b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c, c\u1ed9ng \u0111\u1ed3ng hay t\u00f4n gi\u00e1o n\u00e0o.<\/em><\/p>

M\u1ee5c ti\u00eau duy nh\u1ea5t: bi\u1ebfn ngh\u1ecbch l\u00fd th\u00e0nh ch\u1ea5t li\u1ec7u k\u1ec3 chuy\u1ec7n \u2013 \u0111\u1ec3 b\u1ea1n v\u1eeba b\u1eadt c\u01b0\u1eddi, v\u00e0 c\u00f3 th\u1ec3 … v\u1eeba b\u1eadt n\u00e3o.<\/em><\/p>

(P\/s: \u0110\u00e2y l\u00e0 truy\u1ec7n b\u1ecba. N\u1ebfu b\u1ea1n th\u1ea5y gi\u1ed1ng th\u1eadt, h\u00e3y t\u1ef1 h\u1ecfi: \u0111\u1eddi th\u1ef1c m\u1edbi bu\u1ed3n c\u01b0\u1eddi, hay l\u00e0 truy\u1ec7n n\u00e0y?)<\/i><\/p><\/blockquote>\n\n

\ud83d\udccc Ghi ch\u00fa \u2013 Long Tail Strategy<\/h2>
  • \u0110\u1ecbnh ngh\u0129a:<\/strong> Long Tail Strategy<\/em> (Chris Anderson, 2004) ch\u1ec9 ra r\u1eb1ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, gi\u00e1 tr\u1ecb kinh t\u1ebf n\u1eb1m kh\u00f4ng ch\u1ec9 \u1edf \u201chit l\u1edbn\u201d m\u00e0 c\u00f2n \u1edf v\u00f4 s\u1ed1 s\u1ea3n ph\u1ea9m ng\u00e1ch, c\u1ed9ng d\u1ed3n th\u00e0nh doanh thu kh\u1ed5ng l\u1ed3.<\/li>
  • \u00dd ngh\u0129a:<\/strong> S\u1ee9c m\u1ea1nh kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, m\u00e0 t\u1eeb vi\u1ec7c ph\u1ee5c v\u1ee5 v\u00f4 s\u1ed1 nhu c\u1ea7u nh\u1ecf.<\/li>
  • \u1ee8ng d\u1ee5ng:<\/strong>
    • Amazon \u2192 b\u00e1n h\u00e0ng tri\u1ec7u cu\u1ed1n s\u00e1ch \u00edt ng\u01b0\u1eddi mua, t\u1ed5ng l\u1ee3i nhu\u1eadn v\u01b0\u1ee3t bestseller.<\/li>
    • Netflix \u2192 n\u1ed9i dung niche c\u1ed9ng l\u1ea1i thu h\u00fat h\u01a1n c\u1ea3 bom t\u1ea5n.<\/li>
    • \u00c2m nh\u1ea1c\/Art \u2192 ngh\u1ec7 s\u0129 indie s\u1ed1ng \u0111\u01b0\u1ee3c nh\u1edd c\u1ed9ng \u0111\u1ed3ng nh\u1ecf to\u00e0n c\u1ea7u.<\/li><\/ul><\/li>
    • \u0110i\u1ec3m m\u1ea5u ch\u1ed1t:<\/strong> Big Hit t\u1ea1o danh ti\u1ebfng. Long Tail t\u1ea1o b\u1ec1n v\u1eefng.<\/em><\/li><\/ul>\n\n
      \n

      T\u00f4i \u0111i m\u00e3i, nh\u01b0ng khu ch\u1ee3 kh\u00f4ng c\u00f3 \u0111i\u1ec3m d\u1eebng. Nh\u1eefng qu\u1ea7y h\u00e0ng k\u1ef3 l\u1ea1 c\u1ee9 n\u1ed1i ti\u1ebfp nhau, m\u1ed7i qu\u1ea7y l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng, m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t gi\u1ea5c m\u01a1 m\u00e0 ai \u0111\u00f3 \u0111\u00e3 bi\u1ebfn th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n<\/div>\n

      \n

      Tr\u00ean cao, m\u1ed9t t\u1ea5m bi\u1ec3n xu\u1ea5t hi\u1ec7n, \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng \u00e1nh s\u00e1ng ph\u00e1t ra t\u1eeb nh\u1eefng chi\u1ebfc \u0111\u00e8n l\u1ed3ng:<\/p>\n<\/div>\n

      \n

      \u201c\u0110\u1eebng t\u00ecm si\u00eau th\u1ecb. T\u00ecm v\u00f4 s\u1ed1 s\u1ea1p nh\u1ecf. \u0110\u00f3 m\u1edbi l\u00e0 s\u1ee9c m\u1ea1nh d\u00e0i h\u1ea1n.\u201d<\/strong><\/p>\n

      \n
      \n

      K\u1ebft c\u1ee5c?<\/strong><\/p>\n<\/div>\n

      \n

      Khu ch\u1ee3 kh\u00f4ng c\u00f3 l\u1ed1i ra, nh\u01b0ng c\u0169ng kh\u00f4ng c\u1ea7n l\u1ed1i ra. N\u00f3 kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ec3 d\u1eabn b\u1ea1n t\u1edbi m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3. N\u00f3 t\u1ed3n t\u1ea1i \u0111\u1ec3 ch\u1ec9 cho b\u1ea1n th\u1ea5y r\u1eb1ng gi\u00e1 tr\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng n\u1eb1m \u1edf nh\u1eefng th\u1ee9 l\u1edbn lao, m\u00e0 \u1edf nh\u1eefng m\u1ea3nh nh\u1ecf gh\u00e9p l\u1ea1i th\u00e0nh m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh.<\/strong><\/p>\n

      Long Tail Strategy \u2013 chi\u1ebfn l\u01b0\u1ee3c \u0111u\u00f4i d\u00e0i \u2013 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u00fd thuy\u1ebft xa v\u1eddi. N\u00f3 l\u00e0 hi\u1ec7n th\u1ef1c c\u1ee7a th\u1ebf gi\u1edbi ch\u00fang ta \u0111ang s\u1ed1ng. Nh\u1eefng c\u00f4ng ty nh\u01b0 Amazon kh\u00f4ng s\u1ed1ng b\u1eb1ng v\u00e0i s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t, m\u00e0 b\u1eb1ng h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m niche m\u00e0 m\u1ed7i th\u1ee9 ch\u1ec9 c\u1ea7n b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat. Netflix kh\u00f4ng ch\u1ec9 s\u1ed1ng b\u1eb1ng bom t\u1ea5n, m\u00e0 b\u1eb1ng nh\u1eefng b\u1ed9 phim l\u1ea1 l\u00f9ng m\u00e0 m\u1ed7i nh\u00f3m kh\u00e1n gi\u1ea3 nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u00ecnh trong \u0111\u00f3.<\/p>\n

      T\u00f4i \u0111\u00f3ng s\u1ed5 tay, vi\u1ebft m\u1ed9t d\u00f2ng cu\u1ed1i c\u00f9ng: \u201cTh\u1ebf gi\u1edbi kh\u00f4ng c\u1ea7n nh\u1eefng t\u1ea3ng \u0111\u00e1 l\u1edbn. Th\u1ebf gi\u1edbi c\u1ea7n nh\u1eefng h\u1ea1t c\u00e1t nh\u1ecf, b\u1edfi v\u00ec sa m\u1ea1c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ch\u00fang.\u201d<\/strong><\/p>\n<\/div>\n<\/div>\n\n

      {term_name} ({term_count})<\/h3>\n\n{term_name} ({term_count})\n\n
      <\/figure>\n\n{max_post_terms}\n\n{post_excerpt}\n\n

      Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 cu\u1ed1i c\u00f9ng.<\/h1>\n\nKh\u1edfi nguy\u00ean
      Khung t\u01b0 duy
      S\u1ed5 tay v\u1eadn h\u00e0nh
      Ph\u00f2ng th\u00ed nghi\u1ec7m<\/h0>\n\n

      \u201cM\u1ed7i sai l\u1ea7m l\u00e0 m\u1ed9t \u0111i\u1ec3m d\u1eef li\u1ec7u m\u1edbi.\u201d
      \u201cPh\u00f2ng Th\u00ed Nghi\u1ec7m kh\u00f4ng h\u1ee9a mang l\u1ea1i ch\u00e2n l\u00fd. N\u00f3 ch\u1ec9 h\u1ee9a\u2026 nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m.\u201d<\/p>\n\nletrieuhoanganh@gmail.com+84 984332210<\/h0>\n\n\u00a9 2025 ARIA LE. All rights reserved.<\/h0>\n\n

      <\/figure>\n\n","protected":false},"excerpt":{"rendered":"

      T\u00f4i l\u1ea1c v\u00e0o m\u1ed9t khu ch\u1ee3 kh\u00f4ng ng\u1ee7 \u2014 n\u01a1i m\u1ed7i qu\u1ea7y h\u00e0ng d\u01b0\u1eddng nh\u01b0 bu\u00f4n b\u00e1n c\u1ea3 \u00fd ngh\u0129 l\u1eabn gi\u1ea5c m\u01a1. Gi\u00f3 th\u1ed5i qua nh\u1eefng chi\u1ebfc \u0111\u00e8n l\u1ed3ng, v\u00e0 gi\u1eefa mu\u00f4n s\u1eafc s\u00e1ng, c\u00f3 d\u00f2ng ch\u1eef nh\u1ea5p nh\u00e1y nh\u01b0 l\u1eddi nh\u1eafc c\u1ee7a ai \u0111\u00f3 t\u1eebng hi\u1ec3u r\u1ea5t r\u00f5 v\u1ec1 tham v\u1ecdng.<\/p>","protected":false},"author":1,"featured_media":3997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,18],"tags":[],"class_list":["post-3752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obscure-but-relevant-theories","category-strategy-systems"],"fifu_image_url":"https:\/\/ariathelab.com\/wp-content\/uploads\/manual-fifu-cache\/7cff7fe02a0355c17378ce4201b04605.webp","_links":{"self":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/posts\/3752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/comments?post=3752"}],"version-history":[{"count":10,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/posts\/3752\/revisions"}],"predecessor-version":[{"id":4819,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/posts\/3752\/revisions\/4819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/media\/3997"}],"wp:attachment":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/media?parent=3752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/categories?post=3752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/tags?post=3752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}