{"id":892,"date":"2025-09-22T06:11:24","date_gmt":"2025-09-22T06:11:24","guid":{"rendered":"https:\/\/ariathelab.com\/about-us\/"},"modified":"2025-11-08T17:34:16","modified_gmt":"2025-11-08T17:34:16","slug":"bat-dau","status":"publish","type":"page","link":"https:\/\/ariathelab.com\/vi\/bat-dau\/","title":{"rendered":"Kh\u1edfi nguy\u00ean"},"content":{"rendered":"ARIA.LE<\/h0>\n\n\u0110\u1ee7 chu\u1ea9n th\u1ecb tr\u01b0\u1eddng<\/h0>\n\nLu\u00f4n \u0111\u1ec1u \u0111\u1eb7n b\u00e0n giao d\u1ef1 \u00e1n \u201cv\u01b0\u1ee3t mong \u0111\u1ee3i\u201d<\/h0>\n\n\n\nC\u1ea3nh b\u00e1o: g\u1ee1 ra c\u00f3 th\u1ec3 g\u00e2y r\u1ee5ng t\u00f3c.<\/h0>\n\n

\u201cV\u1eady\u2026 r\u1ed1t cu\u1ed9c b\u1ea1n l\u00e0 g\u00ec?\nM\u1ed9t designer? M\u1ed9t strategist? Hay m\u1ed9t gi\u1ea3ng vi\u00ean? <\/span>L\u00e0m \u01a1n ch\u1ecdn m\u1ed9t th\u00f4i \u2014 h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef n\u00e0y \u0111ang\u2026 lo l\u1eafng l\u1eafm r\u1ed3i.\u201d<\/span><\/p>\n\n

T\u1eeb 01 nh\u00e3n d\u00e1n, t\u00f4i x\u00e2y 05 tr\u1ee5 c\u1ed9t \u2014 c\u00e1ch ri\u00eang \u0111\u1ec3 bi\u1ebfn design th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng.<\/p>\n\n\u2013 L\u00fac nh\u1ecf c\u00f2n l\u00e0\u2026 con ng\u01b0\u1eddi, ch\u01b0a ph\u1ea3i Designer.<\/h0>\n\nH\u1ecdc v\u1ea5n<\/h0>\n\nThi\u1ebft k\u1ebf \u0110\u1ed3 ho\u1ea1 (C\u1eed nh\u00e2n), Qu\u1ea3n l\u00fd Thi\u1ebft k\u1ebf\/Branding (Th\u1ea1c s\u0129), Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n (Ti\u1ebfn s\u0129).<\/h0>\n\nC\u00f4ng vi\u1ec7c<\/h0>\n\n

13 n\u0103m trong ng\u00e0nh thi\u1ebft k\u1ebf & gi\u1ea3ng d\u1ea1y; \u0111\u1ed3ng s\u00e1ng l\u1eadp agency; art\/creative direction, chi\u1ebfn l\u01b0\u1ee3c marketing cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\nKho\u1ea3ng h\u1edf<\/h0>\n\nD\u00f9 tr\u1ea3i r\u1ed9ng nhi\u1ec1u vai, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ngo\u00e0i v\u1eabn ch\u1ec9 th\u1ea5y = \u201cnh\u00e0 thi\u1ebft k\u1ebf\u201d<\/h0>\n\nH\u1ed5i II<\/h0>\n\n\u2013 Xung \u0111\u1ed9t<\/h0>\n\nNg\u01b0\u1eddi ta g\u1ecdi t\u00f4i l\u00e0 Designer.<\/h0>\n\n

M\u1ed9t nh\u00e3n d\u00e1n ti\u1ec7n l\u1ee3i: c\u1ea7n logo? G\u1ecdi Designer. Mu\u1ed1n poster? G\u1ecdi Designer. Ngay c\u1ea3 khi PowerPoint qu\u00e1 nh\u1ea1t\u2026 th\u00ec c\u0169ng g\u1ecdi Designer.<\/p>\n\nH\u01a1n m\u1ed9t th\u1eadp k\u1ef7 sau: Gi\u1ea3ng d\u1ea1y. D\u1eabn d\u1eaft. \u0110\u1ecbnh h\u01b0\u1edbng.<\/h0>\n\n\n\nThi\u1ebft k\u1ebf?N\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng.<\/h0>\n\n

N\u00ean n\u1ebfu b\u1ea1n v\u1eabn mu\u1ed1n g\u1ecdi t\u00f4i l\u00e0 \u201cDesigner,\u201d t\u00f4i kh\u00f4ng ng\u1ea1i nh\u1eadn. Ch\u1ec9 c\u1ea7n nh\u1edb: v\u1edbi t\u00f4i, thi\u1ebft k\u1ebf kh\u00f4ng ph\u1ea3i l\u1edbp trang \u0111i\u1ec3m. N\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng c\u1ee7a t\u01b0 duy h\u1ec7 th\u1ed1ng.<\/p>\n\nH\u1ed3i III<\/h0>\n\n\u2013 Chuy\u1ec3n \u0111\u1ed5i<\/h0>\n\nT\u1eeb n\u0103m 2018<\/h0>\n\nNh\u1eefng c\u1ed9t m\u1ed1c l\u00e3nh \u0111\u1ea1o<\/h0>\n\n

T\u1eeb gi\u1ea3ng \u0111\u01b0\u1eddng \u0111\u1ebfn c\u00e1c vai tr\u00f2 l\u00e3nh \u0111\u1ea1o, t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec1u: nh\u00e3n \u201cDesigner\u201d ch\u1ec9 l\u00e0 b\u1ec1 m\u1eb7t. B\u00ean d\u01b0\u1edbi l\u00e0 framework t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 \u00e1p d\u1ee5ng \u2014 05 Tr\u1ee5 C\u1ed9t: Strategy, Psychology, Narrative, Visual, Communication.<\/p>\n\n

Tr\u01b0\u1edfng B\u1ed9 m\u00f4n \u2013 Khoa M\u1ef9 thu\u1eadt C\u00f4ng nghi\u1ec7p, \u0110H T\u00f4n \u0110\u1ee9c Th\u1eafng (2018\u20132023)<\/p>\n\nGi\u00e1m \u0111\u1ed1c Marketing \u2013 Sayaka Farm (2022\u20132024)<\/h0>\n\n

X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng nghi\u1ec7p \u0111\u00f4 th\u1ecb. M\u1ed9t b\u00e0i test ngo\u00e0i \u0111\u1eddi th\u1ef1c: narrative + d\u1eef li\u1ec7u + chi\u1ebfn l\u01b0\u1ee3c = th\u1ee9 v\u01b0\u1ee3t xa chuy\u1ec7n \u201cl\u00e0m cho \u0111\u1eb9p.\u201d<\/p>\n\nFounder & Director \u2013 L\u00faa Studio (2022\u2013present)<\/h0>\n\n

M\u1ed9t boutique agency nh\u01b0 ph\u00f2ng th\u00ed nghi\u1ec7m: n\u01a1i t\u00f4i k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c, t\u00e2m l\u00fd, narrative, th\u1ecb gi\u00e1c v\u00e0 truy\u1ec1n th\u00f4ng th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng. H\u00ecnh \u1ea3nh l\u00e0 b\u1ec1 m\u1eb7t; h\u1ec7 th\u1ed1ng m\u1edbi l\u00e0 l\u00f5i.<\/p>\n\n\/01<\/h0>\n\n\/03<\/h0>\n\n\/04<\/h0>\n\n\/05<\/h0>\n\nGi\u1ea3ng d\u1ea1y<\/h0>\n\nQu\u1ea3n l\u00fd<\/h0>\n\n\u0110\u1ecbnh h\u01b0\u1edbng<\/h0>\n\nX\u00e2y d\u1ef1ng<\/h0>\n\nChuy\u1ec3n h\u00f3a<\/h0>\n\nb\u1eaft \u0111\u1ea7u<\/h0>\n\n\u0111i\u1ec3m<\/h0>\n\nAct I<\/h0>\n\n\u2013 Kh\u1edfi ngu\u1ed3n<\/h0>\n\n

CON \u0110\u01af\u1edcNG H\u1eccC V\u1ea4N<\/strong><\/p>\n

\n

\u201cBa t\u1ea5m b\u1eb1ng<\/p>\n

\u2014 C\u1eed nh\u00e2n, Th\u1ea1c s\u0129, Ti\u1ebfn s\u0129 \u2014<\/p>\n

t\u00f4i m\u1edbi nh\u1eadn ra m\u00f4n h\u1ecdc th\u1eadt s\u1ef1 c\u1ee7a m\u00ecnh ch\u01b0a bao gi\u1edd ch\u1ec9 l\u00e0 design, m\u00e0 l\u00e0 c\u00e1ch ch\u00ednh t\u01b0 duy c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c\u2026 thi\u1ebft k\u1ebf.\u201d<\/em><\/span><\/p>\n\n

\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u: h\u1ecdc c\u00f4ng c\u1ee5, nh\u01b0ng c\u0169ng s\u1edbm hi\u1ec3u ra \u201c\u0111\u1eb9p\u201d th\u00f4i th\u00ec ch\u1eb3ng c\u1ee9u n\u1ed5i m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ec7.<\/p>\n\n\/02<\/h0>\n\n

Kh\u00f4ng ch\u1ec9 d\u1ea1y, m\u00e0 c\u00f2n \u201credesign\u201d c\u1ea3 c\u00e1ch d\u1ea1y: qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh, \u0111i\u1ec1u ph\u1ed1i gi\u1ea3ng vi\u00ean, \u0111\u01b0a c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o l\u1edbp h\u1ecdc.<\/p>\n\n

Ph\u00f3 Tr\u01b0\u1edfng Khoa \u2013 Khoa Kinh t\u1ebf & Qu\u1ea3n l\u00fd, \u0110H V\u0103n Hi\u1ebfn (2023)<\/p>\n\n

M\u1ed9t c\u00fa r\u1ebd b\u1ea5t ng\u1edd: t\u1eeb graphic design sang qu\u1ea3n l\u00fd. Th\u00ec ra \u201cthi\u1ebft k\u1ebf\u201d v\u00e0 \u201cqu\u1ea3n l\u00fd\u201d l\u00e0 c\u00f9ng m\u1ed9t tr\u00f2 ch\u01a1i \u2014 s\u1eafp x\u1ebfp h\u1ec7 th\u1ed1ng \u0111\u1ec3 m\u1ecdi th\u1ee9 ch\u1ea1y tr\u01a1n tru.<\/p>\n\n

There’s always a pattern to every roads<\/h3>\n\n

2007 – 2011<\/h2>\n\n

C\u1eed nh\u00e2n Thi\u1ebft k\u1ebf \u0110\u1ed3 ho\u1ea1 \u2013 \u0110H T\u00f4n \u0110\u1ee9c Th\u1eafng (2011)<\/h2>\n\n

2013 – 2015<\/h2>\n\n

N\u01a1i t\u00f4i h\u1ecdc r\u1eb1ng thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngh\u1ec1 th\u1ee7 c\u00f4ng, m\u00e0 l\u00e0 m\u1ed9t ng\u00f4n ng\u1eef \u2014 c\u00f3 c\u00fa ph\u00e1p, c\u00f3 logic, v\u00e0 th\u1ec9nh tho\u1ea3ng\u2026 m\u1eafc l\u1ed7i ng\u1eef ph\u00e1p.<\/p>\n\n

2019 – 2022<\/h2>\n\n

Ti\u1ebfn s\u0129 Truy\u1ec1n th\u00f4ng & Thi\u1ebft k\u1ebf \u0110a ph\u01b0\u01a1ng ti\u1ec7n \u2013 \u0110H Tomas Bata, CH Czech (2022)<\/h2>\n\n

M\u1ed9t cu\u1ed9c th\u00ed nghi\u1ec7m k\u00e9o d\u00e0i: bi\u1ebfn tr\u1ef1c gi\u00e1c th\u00e0nh gi\u1ea3 thuy\u1ebft, v\u00e0 bi\u1ebfn th\u1ea9m m\u1ef9 th\u00e0nh m\u1ed9t framework.<\/p>\n\n

Th\u1ea1c s\u0129 Thi\u1ebft k\u1ebf \u2013 Raffles College, Singapore (2015)<\/h2>\n\nM\u1ed7i CV \u0111\u1ec1u c\u00f3 hai phi\u00ean b\u1ea3n:<\/h0>\n\n\n\nNh\u00e3n d\u00e1n th\u00ec hi\u1ec7u qu\u1ea3.<\/span>Nh\u01b0ng t\u1ea1i sao l\u1ea1i t\u1ef1 nh\u1ed1t m\u00ecnh?<\/span><\/h0>\n\n

Th\u00ec ra b\u1ecb g\u1ecdi l\u00e0 \u201cDesigner\u201d c\u0169ng ch\u1eb3ng t\u1ec7 to\u00e0n t\u1eadp<\/h3>\n\nKh\u00e1m ph\u00e1 c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau nh\u1eefng chi\u1ebfc c\u00fap<\/h0>\n\nTr\u00ean \u0111\u01b0\u1eddng \u0111i, c\u00f3 v\u00e0i \u00fd t\u01b0\u1edfng l\u1ea1c quan\u2026 ho\u00e1 th\u00e0nh c\u00fap k\u1ef7 ni\u1ec7m<\/h0>\n\n
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Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 cu\u1ed1i c\u00f9ng.<\/h1>\n\nKh\u1edfi nguy\u00ean
Khung t\u01b0 duy
S\u1ed5 tay v\u1eadn h\u00e0nh
Ph\u00f2ng th\u00ed nghi\u1ec7m<\/h0>\n\n

\u201cM\u1ed7i sai l\u1ea7m l\u00e0 m\u1ed9t \u0111i\u1ec3m d\u1eef li\u1ec7u m\u1edbi.\u201d
\u201cPh\u00f2ng Th\u00ed Nghi\u1ec7m kh\u00f4ng h\u1ee9a mang l\u1ea1i ch\u00e2n l\u00fd. N\u00f3 ch\u1ec9 h\u1ee9a\u2026 nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m.\u201d<\/p>\n\nletrieuhoanganh@gmail.com+84 984332210<\/h0>\n\n\u00a9 2025 ARIA LE. All rights reserved.<\/h0>","protected":false},"excerpt":{"rendered":"

ARIA.LE Industry Standard Consistently Delivering Projects That Exceed Expectations Warning: removal may cause hair loss. \u201cSo\u2026 what are you exactly?\u2028A designer? A strategist? A lecturer?\u2028 Pick one, please \u2014 the filing system is sooooo… nervous.\u201d From 01 label, I built 05 pillars \u2014 my way to turn design into a system. \u2013 Unspoiled childhood Education […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-892","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages\/892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":99,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages\/892\/revisions"}],"predecessor-version":[{"id":4909,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages\/892\/revisions\/4909"}],"wp:attachment":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/media?parent=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}