{"id":1989,"date":"2025-09-22T07:01:18","date_gmt":"2025-09-22T07:01:18","guid":{"rendered":"https:\/\/ariathelab.com\/?page_id=1989"},"modified":"2025-10-16T17:54:30","modified_gmt":"2025-10-16T17:54:30","slug":"framework","status":"publish","type":"page","link":"https:\/\/ariathelab.com\/vi\/framework\/","title":{"rendered":"Khung t\u01b0 duy"},"content":{"rendered":"ARIA.LE<\/h0>\n\n

T\u01b0 duy Chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n

T\u00e2m l\u00fd Quy\u1ebft \u0111\u1ecbnh<\/h3>\n\n

K\u1ec3 chuy\u1ec7n<\/h3>\n\n
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Gi\u00e1o d\u1ee5c & Truy\u1ec1n th\u00f4ng<\/h3>\n\n

Ng\u1eef ph\u00e1p Th\u1ecb gi\u00e1c<\/h3>\n\n
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<\/figure>\n\nKh\u00f4ng c\u00f3 framework, m\u1ecdi th\u00e0nh c\u00f4ng ch\u1ec9 l\u00e0 \u0103n may.\nC\u00f3 framework, ngay c\u1ea3 th\u1ea5t b\u1ea1i c\u0169ng bi\u1ebfn th\u00e0nh d\u1eef li\u1ec7u.<\/h0>\n\n

X\u01b0\u01a1ng s\u1ed1ng c\u1ee7a m\u1ecdi quy\u1ebft \u0111\u1ecbnh s\u00e1ng t\u1ea1o.\u00a05 Tr\u1ee5 C\u1ed9t = Khung s\u1ed1ng s\u00f3t c\u1ee7a t\u00f4i.<\/span><\/p>\n\n\/01<\/h0>\n\n\/02<\/h0>\n\n\/03<\/h0>\n\n\/04<\/h0>\n\n\/05<\/h0>\n\nStrategy & Systems<\/h0>\n\nT\u00e2m l\u00fd Quy\u1ebft \u0111\u1ecbnh<\/h0>\n\nNarrative & Storytelling<\/h0>\n\nNg\u1eef ph\u00e1p Th\u1ecb gi\u00e1c<\/h0>\n\nEducation & Communication<\/h0>\n\n

It’s not …<\/h3>\n\nSo\u1ea1n th\u1ea3o \u00b7 T\u00e1i thi\u1ebft<\/h0>\n\nV\u00e0 h\u1ec7 th\u1ed1ng \u0111\u00f3 \u0111\u1ee9ng tr\u00ean n\u0103m tr\u1ee5 c\u1ed9t:<\/h0>\n\n\n\nH\u01a1n m\u1ed9t th\u1eadp k\u1ef7,<\/h0>\n\n

T\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c trong l\u1edbp h\u1ecdc, ph\u00f2ng h\u1ecdp v\u00e0 studio.<\/p>\n\nM\u1ed7i tr\u1ee5 c\u1ed9t \u0111\u1ec1u ch\u1eaft l\u1ecdc t\u1eeb th\u1ef1c ti\u1ec5n: nh\u1eefng chi\u1ebfn d\u1ecbch t\u00f4i ch\u1ec9 \u0111\u1ea1o, nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh t\u00f4i d\u1eabn d\u1eaft, nh\u1eefng nghi\u00ean c\u1ee9u t\u00f4i c\u00f4ng b\u1ed1.<\/h0>\n\n

K\u1ebft h\u1ee3p l\u1ea1i, ch\u00fang t\u1ea1o th\u00e0nh m\u1ed9t tr\u01b0\u1eddng ph\u00e1i t\u01b0 duy n\u01a1i h\u00ecnh \u1ea3nh l\u00e0 b\u1eb1ng ch\u1ee9ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i trang tr\u00ed.<\/p>\n\nNh\u1eefng tr\u1ee5 c\u1ed9t n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fd thuy\u1ebft su\u00f4ng.<\/h0>\n\n\n\n

Framework n\u00e0y gi\u1eef t\u00f4i kh\u1ecfi b\u1ecb thu g\u1ecdn th\u00e0nh m\u1ed9t c\u00e1i nh\u00e3n; n\u00f3 ph\u01a1i ra nh\u1eefng m\u00f4 th\u1ee9c k\u1ebft n\u1ed1i nh\u1eefng g\u00ec t\u00f4i l\u00e0m, v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang quan tr\u1ecdng.<\/p>\n\n\n\n

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<\/figure>\n\nB\u1ea3n nh\u00e1p \u00b7 \u0110\u1ecbnh h\u00ecnh<\/h0>\n\n

T\u01b0 duy Chi\u1ebfn l\u01b0\u1ee3c<\/h1>\n\n

T\u00e2m l\u00fd Quy\u1ebft \u0111\u1ecbnh<\/h1>\n\n

K\u1ec3 chuy\u1ec7n<\/h1>\n\n

Ng\u1eef ph\u00e1p Th\u1ecb gi\u00e1c<\/h1>\n\n

Gi\u00e1o d\u1ee5c & Truy\u1ec1n th\u00f4ng<\/h1>\n\n\n\n\n\n\n\n\n\n\n\n

\/01 \u2013 Chi\u1ebfn l\u01b0\u1ee3c & H\u1ec7 th\u1ed1ng<\/h1>\n\n\n\n
    \n
  • Case:<\/strong> Trong c\u00e1c chi\u1ebfn d\u1ecbch t\u00f4i tham gia, thay v\u00ec nh\u1eefng kh\u1ea9u hi\u1ec7u \u201ctruy\u1ec1n c\u1ea3m h\u1ee9ng\u201d, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111\u1eb7t khung nh\u01b0 nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng: k\u00eanh n\u00e0o th\u1ef1c s\u1ef1 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ed5i?<\/li>\n
  • \u0110i\u1ec3m n\u1ed1i v\u1edbi vai tr\u00f2 l\u00e3nh \u0111\u1ea1o:<\/strong> Trong vai tr\u00f2 Gi\u00e1m \u0111\u1ed1c Marketing t\u1ea1i Sayaka Farm, t\u00f4i x\u00e2y d\u1ef1ng c\u00e1c khung \u0111\u1ecbnh v\u1ecb li\u00ean k\u1ebft ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng thay \u0111\u1ed5i h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n
      \n
    • N\u01a1i framework ch\u1ea1m v\u00e0o th\u1ef1c t\u1ebf. Nh\u1eefng d\u1ef1 \u00e1n \u0111\u01b0a 5 Tr\u1ee5 C\u1ed9t v\u00e0o \u1ee9ng d\u1ee5ng.<\/li>\n
    • Kho\u1ea3nh kh\u1eafc c\u00f4ng vi\u1ec7c: chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3, h\u00ecnh \u1ea3nh tr\u1edf th\u00e0nh b\u1eb1ng ch\u1ee9ng.<\/li>\n<\/ul>\n\n

      Th\u1ebb Gi\u1ea3 thuy\u1ebft \u2014 M\u1ec7nh \u0111\u1ec1 \u00b7 Bi\u1ebfn s\u1ed1 \u00b7 \u0110i\u1ec1u ki\u1ec7n b\u00e1c b\u1ecf \u00b7 B\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n\n\n\n\n\n\n\n

      \/02 \u2013 T\u00e2m l\u00fd Quy\u1ebft \u0111\u1ecbnh<\/h1>\n\n\n\n
        \n
      • Case:<\/strong> Trong c\u00e1c chi\u1ebfn d\u1ecbch t\u00f4i tham gia, thay v\u00ec nh\u1eefng kh\u1ea9u hi\u1ec7u \u201ctruy\u1ec1n c\u1ea3m h\u1ee9ng\u201d, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111\u1eb7t khung nh\u01b0 nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng: k\u00eanh n\u00e0o th\u1ef1c s\u1ef1 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ed5i?<\/span><\/li>\n
      • \u0110i\u1ec3m n\u1ed1i v\u1edbi vai tr\u00f2 l\u00e3nh \u0111\u1ea1o:<\/strong> Trong vai tr\u00f2 Gi\u00e1m \u0111\u1ed1c Marketing t\u1ea1i Sayaka Farm, t\u00f4i x\u00e2y d\u1ef1ng c\u00e1c khung \u0111\u1ecbnh v\u1ecb li\u00ean k\u1ebft ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng thay \u0111\u1ed5i h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n\n\n\n\n\n\n\n

        Decision Funnel \u2014 headcount vs clarity.<\/span><\/p>\n\n

        \/3 \u2013 Narrative & Storytelling<\/h1>\n\n\n\n
          \n
        • Case: <\/strong>C\u00e1c TVC m\u00f9a l\u1ec5 h\u1ed9i c\u1ee7a Traveloka v\u00e0 phim ho\u1ea1t h\u00ecnh \u201cFake News\u201d \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng k\u1ec3 chuy\u1ec7n r\u00f5 r\u00e0ng khi\u1ebfn th\u00f4ng \u0111i\u1ec7p b\u00e1m ch\u1eb7t.<\/li>\n
        • \u0110i\u1ec3m n\u1ed1i v\u1edbi vai tr\u00f2 l\u00e3nh \u0111\u1ea1o:<\/strong> \u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean Sustainability (2021) v\u00e0 ASTI (2022) \u2014 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y nh\u1eefng narrative m\u1ea1ch l\u1ea1c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u01b0\u1eddi ta di\u1ec5n gi\u1ea3i.<\/span><\/li>\n<\/ul>\n\n\n\n\n\n

          Narrative Spine \u2014 M\u1ed3i \u00b7 Xung \u0111\u1ed9t \u00b7 Gi\u1ea3i ph\u00e1p \u00b7 B\u1eb1ng ch\u1ee9ng.<\/p>\n\n

          \/4 \u2013 Ng\u1eef ph\u00e1p Th\u1ecb gi\u00e1c<\/h1>\n\n\n\n
            \n
          • Case: <\/strong>T\u1ea1i tri\u1ec3n l\u00e3m qu\u1ed1c t\u1ebf Design-Match 2023, h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn nh\u01b0 b\u1eb1ng ch\u1ee9ng cho concept, ch\u1ee9 kh\u00f4ng ph\u1ea3i ph\u00f4ng n\u1ec1n trang tr\u00ed.<\/span><\/li>\n
          • \u0110i\u1ec3m n\u1ed1i v\u1edbi vai tr\u00f2 l\u00e3nh \u0111\u1ea1o:<\/strong> Vi\u1ec7c gi\u1ea3ng d\u1ea1y truy\u1ec1n th\u00f4ng th\u1ecb gi\u00e1c c\u00e0ng c\u1ee7ng c\u1ed1 nguy\u00ean t\u1eafc: r\u00f5 r\u00e0ng > kh\u00e9o l\u00e9o.<\/span><\/li>\n<\/ul>\n\n\n\n

            B\u00e0i Test B\u1eb1ng ch\u1ee9ng vs Trang tr\u00ed \u2014 \u0111\u1ed9 r\u00f5 r\u00e0ng \u00d7 s\u1ee9c thuy\u1ebft ph\u1ee5c.<\/span><\/p>\n\n

              \n
            • Case:<\/strong> Trong c\u00e1c d\u1ef1 \u00e1n \u0111\u00f4 th\u1ecb nh\u01b0 Mailand City v\u00e0 CBD Swanbay, th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch ng\u01b0\u1eddi mua v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb \u2014 ch\u1ee9 kh\u00f4ng ch\u1ec9 \u1edf thi\u1ebft k\u1ebf.<\/span><\/li>\n
            • \u0110i\u1ec3m n\u1ed1i v\u1edbi vai tr\u00f2 l\u00e3nh \u0111\u1ea1o:<\/strong> T\u00f4i \u0111\u00e3 t\u00e1i khung \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 khan hi\u1ebfm v\u00e0 c\u00e1c narrative d\u1ef1a tr\u00ean uy t\u00edn. Nh\u1eefng concept n\u00e0y ph\u1ea3n chi\u1ebfu \u0111\u00fang c\u00e1c t\u00e1c nh\u00e2n k\u00edch ho\u1ea1t quy\u1ebft \u0111\u1ecbnh th\u1ef1c t\u1ebf.<\/span><\/li>\n<\/ul>\n\n\n\n\n\n

              \/5 \u2013 Education & Communication<\/h1>\n\n\n\n
                \n
              • Case: <\/strong>ITrong c\u00e1c workshop doanh nghi\u1ec7p, t\u00f4i d\u00f9ng b\u1ed9 brief g\u00f3i g\u1ecdn trong m\u1ed9t trang \u2014 gi\u00fap \u0111\u1ed9i ng\u0169 \u0111\u1ed3ng b\u1ed9 nhanh h\u01a1n b\u1ea5t k\u1ef3 slide d\u00e0i d\u00f2ng n\u00e0o.<\/span><\/li>\n
              • \u0110i\u1ec3m n\u1ed1i v\u1edbi vai tr\u00f2 l\u00e3nh \u0111\u1ea1o:<\/strong> V\u1edbi vai tr\u00f2 Ph\u00f3 Khoa, Tr\u01b0\u1edfng B\u1ed9 m\u00f4n, v\u00e0 Gi\u1ea3ng vi\u00ean, t\u00f4i bi\u1ebfn nh\u1eefng gi\u00e1o tr\u00ecnh ph\u00ecnh to th\u00e0nh c\u00e1c framework tinh g\u1ecdn m\u00e0 sinh vi\u00ean th\u1ef1c s\u1ef1 d\u00f9ng \u0111\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n\n\n\n\n\n\n\n

                M\u1eabu Memo \u2014 B\u1ed1i c\u1ea3nh \u00b7 V\u1ea5n \u0111\u1ec1 \u00b7 Gi\u1ea3 thuy\u1ebft \u00b7 B\u1eb1ng ch\u1ee9ng \u00b7 B\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

                Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 cu\u1ed1i c\u00f9ng.<\/h1>\n\nKh\u1edfi nguy\u00ean
                Khung t\u01b0 duy
                S\u1ed5 tay v\u1eadn h\u00e0nh
                Ph\u00f2ng th\u00ed nghi\u1ec7m<\/h0>\n\n

                \u201cM\u1ed7i sai l\u1ea7m l\u00e0 m\u1ed9t \u0111i\u1ec3m d\u1eef li\u1ec7u m\u1edbi.\u201d
                \u201cPh\u00f2ng Th\u00ed Nghi\u1ec7m kh\u00f4ng h\u1ee9a mang l\u1ea1i ch\u00e2n l\u00fd. N\u00f3 ch\u1ec9 h\u1ee9a\u2026 nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m.\u201d<\/p>\n\nletrieuhoanganh@gmail.com+84 984332210<\/h0>\n\n\u00a9 2025 ARIA LE. All rights reserved.<\/h0>","protected":false},"excerpt":{"rendered":"

                ARIA.LE Strategic Thinking Psychology of Decision Storytelling Education & Communication Visual Grammar Without a framework, every success is just luck. With a framework, even failure becomes data. The backbone of every creative decision.\u00a05 Pillars = My Framework of Survival. \/01 \/02 \/03 \/04 \/05 Strategy & Systems Decision Psychology Narrative & Storytelling Visual Grammar Education […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1989","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages\/1989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/comments?post=1989"}],"version-history":[{"count":99,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages\/1989\/revisions"}],"predecessor-version":[{"id":4067,"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/pages\/1989\/revisions\/4067"}],"wp:attachment":[{"href":"https:\/\/ariathelab.com\/vi\/wp-json\/wp\/v2\/media?parent=1989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}